The Start to Finish Agency is a boutique agency that provides
editing, content, and marketing services
tailored to the needs of today's writers, artists, and creative entrepreneurs.

We believe that you have a story worth telling, and we are here to help.

Full manuscript and editing services for writers of all levels.

Branding and Marketing:
Establish you
r niche in a crowded publishing landscape.

Customize a successful marketing strategy for your work.

Cultivate your well-being and overcome creative blocks.

Branding and Marketing:
Stand out with unforgettable branding for your creative enterprise.
Develop a marketing strategy that maximizes your resources.

Content Creation and Management
Commission great content that draws traffic and conversions.

Develop company processes and habits for high productivity.

What Our Clients Say

  • For someone who is social media-phobic, Start to Finish takes care of everything on time and on cue, seamlessly.
    One Pilates Studio Hong Kong
  • Maloy and Doretta's guidance has sent me in directions I never could have expected. What I expected were social media tips. What I got was an adventure. Both Maloy and Doretta are experts in their fields, and months after our work together, I’m still thinking every day about our conversations. I can’t say I’m a perfect marketer now, a brand genius, a self-promotion savant. Far from it! But I have a clearer idea of why I’m writing, and what I want from my life. That’s more than I ever could have asked for, and I have Start to Finish Agency to thank.
    C. R.
  • I initially thought [the personal branding workshop] was going to be heavily focused on the technical aspects of how we should market ourselves as authors so that we could reach out to a bigger audience with our books, but I was…pleasantly surprised at the direction we took...the workshop allowed us moments of introspection and learning more about our peers through sharing what we thought were our strengths and failures....It was an amazing experience, and certainly something I do not regret attending, even if it made me feel more vulnerable than usual.
    Tara F.
  • Attending the You on Your Own Terms [personal branding] workshop with Maloy provided me with much insight on being a writer and how I can best continue creating and putting my work out into the world. It was fun, interactive, and enlightening, highlighting the importance of telling a certain story: your own.
    Angeli D.
  • Rather than focusing on the hustle of figuring out your brand so you can Get! Things! Done!, Maloy helped us look inward at our strengths (the ones that we often deny to ourselves), our failures (the ones we often dwell on) and the positive stories that come out of them so we can recognize what our brand is all about. "Your strengths will attract the people, your failures will make them stay." *mic drop*
    Ana T.
  • Grateful I didn’t miss the branding workshop/retreat last weekend. I learned a lot, and, even when it got personal, I felt safe in the space....Thank you Maloy Luakian for the learnings.
    Miles T.
  • I attended the personal branding workshop with Maloy and got much more than I bargained for. Some workshops I've attended before tend to follow a specific pattern--formulas and fill in the blank things that are more branding than personal. But this workshop felt very personal. Everyone in the room was given a safe space to talk about what made them unique and who they are, which gave us room to go into a deep dive to determine how we present ourselves to the world, and put a name to it. I cannot recommend this session enough, especially to those starting out.
    Carla D. G.
  • The workshop gave me so much clarity about not just what I had been doing wrong, but what I had been doing right in the four or so odd years I've been an author. I learned how branding can allow me to present my true self to my audience, instead of some false image I might think my audience wants to see. I learned how I can draw on both my strengths and my weaknesses in order to be authentic to my readers. I can't recommend Maloy’s workshop highly enough. It's amazing.
    Ansela C.
  • I think the first time I heard about the concept [of personal branding] was in this anecdote of James Valentine telling Adam Levine that he was busy 'working on his brand.' It had always felt strange albeit necessary to me as an author, and the way Maloy facilitated the workshop helped ease me out of my attached weirdness to the idea of cultivating a personal brand. She was very generous with her knowledge, making it all seem naturalistic--not easy, but a workable extension of something I already am. Plus I loved all the music references.
    Jay T.


Doretta Lau has worked in media and publishing for over 20 years, starting her career as an intern at style and culture magazine Dazed & Confused. She was production editor at children’s publisher Scholastic Inc., editorial assistant for the literary annual NOON, arts and culture editor at HK Magazine, editor at visual culture museum M+, and managing editor at Asia Art Archive.

She is the author of a short story collection called How Does a Single Blade of Grass Thank the Sun? (Nightwood Editions, 2014) as well as four nonfiction books for children. As a freelance editor and consultant she has worked for such organizations as Penguin Random House, Greystone Books, Arsenal Pulp Press, WWF-Hong Kong, and Princeton School of Architecture.

Maloy Luakian has done editorial work and marketing consulting for over 17 years. She was previously an editor at Macmillan Publishing Asia Pacific and, as a freelance editor, has worked with emerging writers and several organizations including Fodor’s Travel Guides. She is a regular contributor to sites including The Takeout, and she has received an Honorable Mention from Glimmertrain, as well as a nomination for Best of the Net.

She also did promotions and marketing for Warner Music Asia Pacific, and has worked with award-winning artists including Missy Elliott, Linkin Park, and the Red Hot Chili Peppers. Since striking out on her own, her branding and marketing clients have ranged from Michelin-starred restaurants and tech startups to indie musicians and writers.

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