Tell your story - Start to Finish Agency

Let's tell your story.


Discover an authentic personal brand that helps you reach out to your fans.

a business brand to stand out in your industry.

Learn how to develop a marketing strategy that maximizes your resources.


Developmental editing and line editing services for writers of all levels.

Author services to help you turn your ideas into full manuscripts.

Submission strategies to help you find the right agent or audience for your work.


Establish your brand and enhance your site's search engine ranking with SEO content.

Copywriting services for online fundraising, brochures, and Websites.

Content strategies to help you maintain your own content.

Maloy and Doretta's [personal branding] guidance has sent me in directions I never could have expected. What I expected were social media tips. What I got was an adventure. Both Maloy and Doretta are experts in their fields, and months after our work together, I'm still thinking every day about our conversations. 

Chelsea R. (Writer)


Doretta Lau has worked in media and publishing for over 20 years, starting her career as an intern at style and culture magazine Dazed & Confused. She was production editor at children’s publisher Scholastic Inc., editorial assistant for the literary annual NOON, arts and culture editor at HK Magazine, editor at visual culture museum M+, and managing editor at Asia Art Archive.

She is the author of a short story collection called How Does a Single Blade of Grass Thank the Sun? (Nightwood Editions, 2014) as well as four nonfiction books for children. As a freelance editor and consultant she has worked for such organizations as Penguin Random House, Greystone Books, Arsenal Pulp Press, WWF-Hong Kong, and Princeton School of Architecture.

Rather than focusing on the hustle of figuring out your brand so you can Get! Things! Done!, Maloy helped us look inward at our strengths (the ones we often deny to ourselves), our failures (the ones we often dwell on) and the positive stories that come out of them so we can recognize what our brand is all about. "Your strengths will attract the people, your failures will make them stay." *mic drop* 

Ana T. (Writer)


Maloy Luakian has done editorial work and marketing consulting for over 20 years. She was previously an editor at Macmillan Publishing Asia Pacific and, as a freelance editor, specializes in working with new and emerging writers to develop and refine their writing. She is a regular contributor to sites including The Takeout, and her fiction and non-fiction works have received an Honorable Mention from Glimmertrain, as well as a nomination for Best of the Net.

While doing promotions and marketing for Warner Music Asia Pacific, Maloy worked with artists including Missy Elliott, Linkin Park, and the Red Hot Chili Peppers. Since striking out on her own, her branding and marketing clients have ranged from Michelin-starred restaurants and tech startups to entrepreneurs and writers. Her clients for content writing and strategy include Expedia and

The workshop gave me so much clarity about not just what I had been doing wrong, but what I had been doing right in the four or so odd years I've been an author. I learned how branding can allow me to present my true self to my audience, instead of some false image I might think my audience wants to see. I learned how I can draw on both my strengths and my weaknesses in order to be authentic to my readers. I can't recommend Maloy’s workshop highly enough. It's amazing.

Ansela C. (Writer)


Jason Spotts picture

Jason Spotts has worked as an editor, ghostwriter, features writer and corporate copywriter since 2009. He was the writer and editor of 2016’s Lickerland: Asian-Accented Desserts by Jason Licker, which was nominated for a James Beard Award and named as the #2 Asian Cookbook in the World at the World Gourmand Cookbook Awards in 2017. He was also the writer and editor of the follow-up tome, Baking with Licker, which was published in 2020.

Editorially, Jason has written for numerous publications including Crave, the South China Morning Post, Timeout Hong Kong and Asia Tatler’s Hong Kong Best Restaurants Guide. He has also written for Fodor’s Travel Guide and produced brand books for Siemens Hong Kong and Café de Coral. Jason has also been a long-term writer for the Hong Kong Trade Development Council (HKTDC) and has created online content for Lady M, Lane Crawford, Conrad Hong Kong and others in both the corporate and lifestyle arenas of Hong Kong.

To be honest, I do not know if my books would have had any success without Jason. He has the rare ability to make anyone’s thoughts sound vivid, clear and precise. I highly recommend his ability to bring your vision into reality.

Jason Licker (Chef and Author)

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