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Find Your True Customers

Why you need to find your true audience to make money

Thursday, 26 March 2020 by Maloy Luakian
If you're stuck at home, this is a good time to start thinking about who your true audience or customer is and be ready when things go back to normal.
  • Published in Branding Tips, Marketing Basics
Ivy League MFA in Creative Writing

3 things no one tells you before you start an Ivy League MFA in Creative Writing

Thursday, 19 March 2020 by Doretta Lau
A writer who attended an Ivy League MFA in Creative Writing shares the most important things she learned from the program
  • Published in Writing Tips
Tagged under: Advice for Writers, Write Better
The Strokes

Why did The Strokes get so much hate?

Wednesday, 11 March 2020 by Maloy Luakian
A case study on how marketing turned people against The Strokes--a cautionary tale about timing and narrative.
  • Published in Marketing Case Study

5 Effective ways to stop writer’s block

Thursday, 05 March 2020 by Doretta Lau
A professional writer and editor shares strategies on effective ways to stop writer’s block. The key is to assess and take the appropriate action.
  • Published in Writing Tips
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