3 terrific author marketing lessons from a viral, creepy Twitter thread
Wednesday, 19 May 2021
The spooky "Dear David" Twitter saga offers fantastic author marketing lessons for both indie and traditionally published authors.
- Published in Marketing Basics, Marketing Case Study, Marketing Strategy
Why did The Strokes get so much hate?
Wednesday, 11 March 2020
A case study on how marketing turned people against The Strokes--a cautionary tale about timing and narrative.
- Published in Marketing Case Study
Enjoy building a fanbase with these 3 iron-clad marketing tips
Wednesday, 12 February 2020
Building a fanbase for your works, products, or services can be fun with the music industry's classic 3 singles approach.
- Published in Marketing Basics, Marketing Case Study, Marketing Strategy
Jackson Wang’s debut album uses 1 important major label marketing strategy
Wednesday, 22 January 2020
Learn the strategy that helped Jackson Wang's album become a hit
- Published in Marketing Case Study, Marketing Strategy