3 terrific author marketing lessons from a viral, creepy Twitter thread
Wednesday, 19 May 2021
The spooky "Dear David" Twitter saga offers fantastic author marketing lessons for both indie and traditionally published authors.
- Published in Marketing Basics, Marketing Case Study, Marketing Strategy
Use narrative in social media marketing with this easy guide
Tuesday, 01 December 2020
A simple guide to using narrative in social media: improve your content and give people a reason to share your posts!
- Published in Marketing Basics
Why you need to find your true audience to make money
Thursday, 26 March 2020
If you're stuck at home, this is a good time to start thinking about who your true audience or customer is and be ready when things go back to normal.
- Published in Branding Tips, Marketing Basics
Why did The Strokes get so much hate?
Wednesday, 11 March 2020
A case study on how marketing turned people against The Strokes--a cautionary tale about timing and narrative.
- Published in Marketing Case Study
3 huge giveaway strategy mistakes that you’re making
Wednesday, 26 February 2020
You need a giveaway strategy if you want to use this marketing technique properly. Learn what the three biggest mistakes are when using giveaways for promotions!
- Published in Marketing Basics
Enjoy building a fanbase with these 3 iron-clad marketing tips
Wednesday, 12 February 2020
Building a fanbase for your works, products, or services can be fun with the music industry's classic 3 singles approach.
- Published in Marketing Basics, Marketing Case Study, Marketing Strategy
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